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CFL: CFL underdog winners of Week 1 square off (10:00 PM ET, TSN) 2010-07-09 Three of the opening weekend CFL games resulted in underdogs winning outright. Two of them, Saskatchewan and British Columbia square off in an intriguing Week 2 contest Saturday night. Of course, one of the teams has to move to the role of favorite for this game, and the host Lions do so, laying 2-points with a total of 52.5 according to Sportsbook.com. Let’s take a closer look at the game, which happens to be the FREE FoxSheet of the Week. Saskatchewan comes off a season opening win over defending champ Montreal, a 54-51 double-overtime decision which may wind up going down as the game of the year when the season’s all said and done in November. In that game, Roughriders’ QB Darian Durant threw for 478 yards, leading an offensive outburst that produced 657 yards in all. Not bad for a team that went into the game as a 3.5-point home dog. British Columbia’s opening win was more about old fashioned football, defense and the ground game, as the Lions knocked off Edmonton, 25-10, on the road. Running back Jamal Robertson led the charge, carrying the ball 11 times for 168 yards with a touchdown. B.C. was also a 3-1/2 point dog in Week 1. Perhaps most important to B.C.’s opening week effort was the solid performance put in by new quarterback Casey Printers, who threw for 218 yards on 20 for 34 passing. In looking at some of the key bullet points from this report, you’ll find several key bits of info, all seeming to side with the visiting Roughriders. First, take a look at this system indicating to fade home favorites off an early season divisional win: • Play Against - Home favorites (BRITISH COLUMBIA) - off a win over a division rival, in the first half of the season. (24-4 over the last 5 seasons.) (85.7%, +19.6 units. Rating = 3*) The StatFox Game Estimator and Power Line both indicate that Saskatchewan should be about a 4-point road favorite here. The simulation calls for a 29-25 win on average. It is a rare but good sign when the two models agree exactly on the expected margin of win. From a trend perspective, Saskatchewan has been good of the road versus division foes and in early season games: • SASKATCHEWAN is 44-27 ATS (+14.3 Units) in road games versus division opponents since 1996. The average score was SASKATCHEWAN 22.6, OPPONENT 26.9 - (Rating = 0*) • SASKATCHEWAN is 39-18 ATS (+19.2 Units) in July games since 1996. The average score was SASKATCHEWAN 27.1, OPPONENT 26.5 - (Rating = 1*) It sure appears from all intents and purposes that oddsmakers at Sportsbook.com may have this one wrong on the side. As far as the total is concerned, note that Saskatchewan is on a 9-1 under run in road divisional games, and the last five games between these teams in B.C. have gone UNDER the total. Kickoff is set for 10:00 PM ET on Saturday night on TSN. PROFITS DROP AT FOOTBALL POOLS GROUP 2010-04-05 Online casino, bingo and poker division underperforms The predominently football pools betting group Sportech plc has unveiled a disappointing set of numbers that show the group's nlne casino poker and bingo operations have been underperforming, affecting overall operating profit, which fell by 14 percent to GBP 19.5 million over the year 2009. EBITDA dropped by 12 percent to GBP 14.7 million. “That the decline in profitability is due primarily to our continued investment in establishing our online football pools business and the underperformance of our e-gaming business is testament to the resilience of the business in these tough times," said chief executive Ian Penrose, giving an assurance that strong action has been taken to address the underperformance. Operating highlights included Sportech’s acquisition of Scientific Games Racing (SGR), the pari-mutuel technology provider and venue management business division of US giant Scientific Games, and a joint venture in India with Playwin, the Indian lottery and gaming brand owned by Essel Group (see previous InfoPowa reports). “The strategic acquisition of SGR, together with our entry into the Indian market in partnership with one of India’s leading organisations, offers a unique opportunity to build a profit focused, global gaming business from strong pari-mutuel sporting and technology foundations,” said Penrose. Sportech secured GBP 90.8 million in revised banking facilities valid to 2013 at the end of 2009, giving the group the flexibility to grow organically and make acquisitions, the chief executive said. MAJOR NEW FOOTBALL ADVERTISING CAMPAIGN COMING FROM WILL HILL 2010-04-05 New advertising agency shows its paces UK football fans can expect an avalanche of new William Hill advertisements this weekend as the company launches its latest football campaign - the first created by its new agency The Bank. The marketing publication Drum reports that the London-based ad agency was tasked at the beginning of March with reinforcing the brand’s association with football ahead of this year’s World Cup in South Africa, with the campaign target the positioning of William Hill as the ‘home of betting’. The creative idea will run across all media activity at regional level, handled by both The Bank and the in-house marketing department. The television element was produced by the agency’s in-house production department and directed by creative founder Ian Cassie. Kristof Fahy, brand and marketing director at William Hill, told The Drum: “We are trusted – with over 75 years of experience and a huge presence both on the high street and online. Simply put we are the home of betting in the UK and as such, we have a unique place in the minds of the British public. "This next period of activity will coincide with our continued drive to offer customers an unrivalled experience online, on the phone and on the high street. The Bank showed the kind of strategic insight and clarity of creative thinking we are looking for.” Cassie added: ”Our task has been to take all the great things that the William Hill brand stands for and re-present it in a creative idea that is unique, flexible and persuasive which can work as effectively in a TV spot as on a betting slip.” |
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